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Multinational Retailers and Consumers in China

Multinational Retailers and Consumers in China

J. Gamble

66,56 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9781349361052
66,56 €
IVA incluido
Disponible

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Sobre IBD

This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into employment relations in multinational retail firms and changing labour-management systems in China, as well as their impact on consumer culture.

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Otros libros del autor

  • Multinational Retailers and Consumers in China
    J. Gamble
    This book investigates the transfer of parent country organizational practices by the retailers to their Chinese subsidiaries, providing insights into employment relations in multinational retail firms and changing labour-management systems in China, as well as their impact on consumer culture. ...
    Disponible

    47,93 €