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Multinational Corporate Evolution and Subsidiary Development

Multinational Corporate Evolution and Subsidiary Development

Julian Birkinshaw

133,59 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
1998
Materia
Ventas y marketing
ISBN:
9781349264698
133,59 €
IVA incluido
Disponible

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Sobre IBD

This book is one of the first to specifically address the subsidiary development process - a phenomenon by which multinational company subsidiaries enhance their resources and capabilities. It shows how this process is integral to multinational corporate evolution, which is largely driven by changes in subsidiaries and their development. It also illustrates how the recent trend towards greater international dispersal of value-adding activities has impacted on this process and on multinational evolution as a whole.

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Otros libros del autor

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