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Multimodale Erlebnisvermittlung am Point of Sale

Multimodale Erlebnisvermittlung am Point of Sale

Ralph Salzmann

96,31 €
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783835008823
96,31 €
IVA incluido
Disponible

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Sobre IBD

Auf der Basis aktueller Erkenntnisse aus der Musik-, Duft-, Wahrnehmungs-, Umwelt-, Gedächtnis- und Neuropsychologie leitet Ralph Salzmann die Überlegenheit der ganzheitlichen, multimodalen Konsumentenansprache ab und weist diese empirisch in mehreren Felduntersuchungen nach.

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