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Multidisciplinary Analysis of Digital Transformation and Global Market Dynamics

Multidisciplinary Analysis of Digital Transformation and Global Market Dynamics

 

223,02 €
IVA incluido
Disponible
Editorial:
IGI Global
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9798369350072
223,02 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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In today’s fast-evolving digital landscape, businesses, governments, and societies are grappling with the complex challenges of digital transformation. From shifting market dynamics to integrating new technologies, the need for a comprehensive understanding of these changes has never been greater. Traditional industries, such as transport and logistics, face the daunting task of re-engineering themselves to remain competitive in a digitally driven world. Furthermore, the economic security of regions and nations is increasingly dependent on data analytics and risk assessment, making it crucial for policymakers to adapt to this new paradigm. Multidisciplinary Analysis of Digital Transformation and Global Market Dynamics offers a compelling solution to these pressing challenges. By consolidating insights and empirical findings from the GDTM conference series, this book provides a holistic understanding of the impact of digital transformation on markets globally. It dissects critical topics such as the development of transport and logistic activities in the digital age, the economic security of regions, and the digitalization of traditional industries like business and banking. Professionals in fields ranging from technology to urban planning can benefit from its examination of business models reshaping traditional industries and the role of business ecosystems in this transformative journey.

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