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Multicultural Perspectives in Customer Behaviour

Multicultural Perspectives in Customer Behaviour

 

271,12 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2012
Materia
Empresa y gestión
ISBN:
9780415628907

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  • Librería Samer Atenea
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Sobre IBD

With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from both international and multicultural perspectives. This book was originally published as a special issue of the Journal of Marketing Management.

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