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Multi-Franchise-Konzepte im Automobileinzelhandel

Multi-Franchise-Konzepte im Automobileinzelhandel

Mike Hoffmeister

72,12 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
1998
Materia
Ventas y marketing
ISBN:
9783824466955
72,12 €
IVA incluido
Disponible

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Sobre IBD

Ausgehend von den primär marken- bzw. herstellerexklusiven Vertriebsorganisationen analysiert der Autor die Entwicklung von Multi-Franchise-Konzepten im Automobileinzelhandel und deren Auswirkungen auf die Absatzkanalpolitik der Automobilhersteller.

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