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Multi-Channel Strategies for Retail Financial Services

Multi-Channel Strategies for Retail Financial Services

Patrick Dahmen

66,55 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824481910
66,55 €
IVA incluido
Disponible

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Sobre IBD

Patrick Dahmen analyses the internal and external dimensions of multi-channel strategies and develops a management framework for their strategic design and operational implementation. Case studies illustrate the underlying managerial challenges.

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