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Multi-Channel-Retailing

Multi-Channel-Retailing

Hanna Schramm-Klein

108,65 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824477692
108,65 €
IVA incluido
Disponible

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Sobre IBD

Hanna Schramm-Klein analysiert die Wirkungen von Multi-Channel-Systemen auf das individuelle Konsumentenverhalten und zeigt, dass Multi-Channel-Systeme bei Betonung von Ähnlichkeit und Konsistenz in der Ausgestaltung als Strategie zur Steigerung des 'Share of Customer' eingesetzt werden können.

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