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Multi-Channel-Fundraising - clever kommunizieren, mehr Spender gewinnen

Multi-Channel-Fundraising - clever kommunizieren, mehr Spender gewinnen

André Neumann / Kai Fischer

72,77 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783409120067
72,77 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

Die Autoren stellen das mögliche Zusammenwirken verschiedener Kommunikationskanäle wie persönliche Kommunikation, Telefon und Mailing, Internet, Handy, SMS sowie Massenmedien vor. Die Präsentation einer angepassten Database macht das Buch zu einem wichtigen Werkzeug erfolgreicher Mittelbeschaffung.

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