MS-65 Marketing of Services

MS-65 Marketing of Services

Jayant Isaac

23,90 €
IVA incluido
Disponible
Editorial:
Repro India Limited
Año de edición:
2010
ISBN:
9789381690864
23,90 €
IVA incluido
Disponible

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Sobre IBD

MS-65 Marketing of ServicesBlock 1 - Services Marketing - An IntroductionMarketing of Services:conceptual FrameworkRole of Services in EconomyInternational Trade in Services,The WTO and IndiaConsumer Behaviour in ServicesBlock 2 - Services Marketing MixProduct and Pricing DecisionsPlace and Promotion DecisionsExtended Marketing Mix for ServicesBlock 3 - Strategic IssuesService QualityManaging Demand and CapacityCustomer RetentionBlock 4 - Sectoral Applications-IFinancial ServicesTourism and Hospitality ServicesHealth ServicesCase Study : Serving the Global IndiaBlock 5 - Sectoral Applications-IIEducational ServicesProfessional Support Services : Advertising AgenciesTelecommunication ServicesProduct Support ServicesTotal-5, Solved-5, Unsolved-0June (2011-2013)December (2011-2012)

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