LIBROS DEL AUTOR: jayant isaac

1 resultados para LIBROS DEL AUTOR: jayant isaac

  • MS-65 Marketing of Services
    Jayant Isaac
    MS-65 Marketing of ServicesBlock 1 - Services Marketing - An IntroductionMarketing of Services:conceptual FrameworkRole of Services in EconomyInternational Trade in Services,The WTO and IndiaConsumer Behaviour in ServicesBlock 2 - Services Marketing MixProduct and Pricing DecisionsPlace and Promotion DecisionsExtended Marketing Mix for ServicesBlock 3 - Strategic IssuesService ...
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