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Motivi alla base dell’interesse per la moda

Motivi alla base dell’interesse per la moda

Borislav Petrunov

74,06 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786208959517
74,06 €
IVA incluido
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Sobre IBD

Un settore in continua evoluzione, nel Regno Unito e in tutto il mondo, la moda è difficile da esplorare appieno. Ogni scelta di moda che facciamo ha un motivo intrinseco, che ci spinge in una direzione particolare. Si tratta di una ricerca e di un’indagine approfondita, condotta sui motivi alla base del coinvolgimento nella moda. Imparerete di più su come l’autostima e l’influenza sociale influenzano le vostre scelte in materia di moda e shopping. I risultati di questo studio sono utili per studenti, esperti di marketing e psicologi del consumo.

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