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Monografia de Gestão de Marketing Digital

Monografia de Gestão de Marketing Digital

Sagar Onkarrao Manjare

91,56 €
IVA incluido
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786207492916
91,56 €
IVA incluido
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Sobre IBD

Esta monografia investiga o cenário dinâmico da gestão de marketing digital, explorando uma infinidade de estratégias, ferramentas e tendências emergentes que moldam o setor. Começa por elucidar os fundamentos do marketing digital, enfatizando a importância de compreender o comportamento do consumidor e de alavancar eficazmente os vários canais digitais. Ao longo dos capítulos, a monografia explora conceitos-chave como otimização de mecanismos de pesquisa (SEO), marketing de mídia social, marketing de conteúdo e marketing por e-mail, oferecendo insights práticos e exemplos do mundo real para ilustrar sua aplicação nas práticas modernas de marketing. A exploração se estende ao marketing baseado em localização, ao marketing de aplicativos móveis e à análise de dados, destacando a importância de aproveitar a tecnologia para atingir e interagir com os consumidores de maneira personalizada e significativa. Além disso, examina as considerações éticas e as preocupações com a privacidade de dados inerentes ao marketing digital, sublinhando a importância da transparência e de práticas responsáveis em matéria de dados.

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