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Młodzież i praktyki zbiorowe w Internecie

Młodzież i praktyki zbiorowe w Internecie

Adrien Ottavino

68,22 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2026
Materia
Ventas y marketing
ISBN:
9786209541353
68,22 €
IVA incluido
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Sobre IBD

Internet, sieci społecznościowe i, bardziej ogólnie, technologie informacyjno-komunikacyjne (TIK) rozwinęły się i rozpowszechniły na arenie międzynarodowej, zarówno w zakresie badań, produkcji, jak i konsumpcji. Internet jako temat rozwija się zarówno z punktu widzenia badań, jak i praktyki marketingowej, ponieważ coraz więcej badań dotyczy kwestii zmian, jakie Internet wprowadza w życiu codziennym; coraz więcej przedsiębiorstw stara się również wykorzystać go jako dźwignię strategiczną, osiągając mniejsze lub większe sukcesy.

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