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Moderne Konzepte Des Organisationalen Marketing

Moderne Konzepte Des Organisationalen Marketing

 

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Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Ventas y marketing
ISBN:
9783658046798

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  • Librería Samer Atenea
  • Kálamo Books
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  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

​Das Buch widmet sich dem organisationalen Marketing, d. h. Marketing gegenüber Organisationen aller Art als Zielgruppen. Es werden neue Erkenntnisse aus der Theorie und Praxis des Business-to-Business- und des Science-to-Business Marketing aufgezeigt.

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