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Mobilität aus Kundensicht

Mobilität aus Kundensicht

Stefanie Henkel / Sven Henkel / Torsten Tomczak

48,53 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2015
Materia
Ventas y marketing
ISBN:
9783658080747
48,53 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Die Autoren entwickeln ein Insight-Mobility-Konzept, in dem vier Entscheidungsalternativen aus kundenrelevanter Sicht unterschieden werden: „Ich fahre', „Ich werde gefahren', „Ich lasse fahren', „Ich verweile'. Die Autoren stellen Marktforschungsdaten zu den bedeutendsten Mobilitätsangeboten zusammen und ergänzen diese um Erkenntnisse aus Tiefeninterviews, die mit 24 Mobilitätsnutzern und -experten geführt wurden. Auf dieser Basis werden acht Mobilitätstypen und deren individuelle Mobilitätsprofile identifiziert.

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