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Mobile Support in Customer Loyalty Management

Mobile Support in Customer Loyalty Management

Christian Zeidler

109,47 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834914361
109,47 €
IVA incluido
Disponible

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Sobre IBD

Christian Zeidler identifies the potential of mobile services for the management of customer relationships. He develops a framework that provides a technical infrastructure capable of leveraging these advantages through a service delivery platform. The author, thereby, provides a valuable tool for the integration of the mobile channel into the traditional marketing mix.

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