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Mitgliedergewinnung im Public Health-Care

Mitgliedergewinnung im Public Health-Care

Matthias Dressler

85,54 €
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Editorial:
Springer Nature B.V.
Año de edición:
2007
Materia
Ventas y marketing
ISBN:
9783835060890
85,54 €
IVA incluido
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Sobre IBD

Mit Unterstützung der Techniker Krankenkasse hat die Fachhochschule Kiel in einer empirischen Studie untersucht, wie die hochattraktive Zielgruppe der Studenten bzw. der Hochschulabsolventen motiviert werden kann, sich mit dem Thema Krankenversicherung auseinander zu setzen.

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