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Messung von Zahlungsbereitschaften bei industriellen Dienstleistungen

Messung von Zahlungsbereitschaften bei industriellen Dienstleistungen

Christian M. Niederauer

97,15 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Ventas y marketing
ISBN:
9783834917980
97,15 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Christian Niederauer entwickelt eine conjointanalytische Messmethodik, die es erlaubt, industrielle Beschaffungsentscheidungen hinsichtlich Dienstleistungen vollständig abzubilden und überprüft deren Eignung empirisch am Beispiel von Schulungsangeboten. Unter Rückgriff auf die Erkenntnisse aus mikroökonomischen Entscheidungsmodellen wird dabei insbesondere der dienstleistungsspezifischen Qualitätsunsicherheit Rechnung getragen.

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