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Messung und Steuerung der Markenbeziehungsqualität

Messung und Steuerung der Markenbeziehungsqualität

Falko Eichen

96,29 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2010
Materia
Ventas y marketing
ISBN:
9783834920669
96,29 €
IVA incluido
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Sobre IBD

Falko Eichen untersucht, wie sich Beziehungen zwischen Marken und Konsumenten aufbauen lassen und was eine gute Markenbeziehung ausmacht. Der Autor entwickelt die Markenbeziehungsqualität als Mess- und Steuerungsgröße von Marken-Konsumenten-Beziehungen.

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