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Menus como ferramentas de marketing para restaurantes de hotéis resort

Menus como ferramentas de marketing para restaurantes de hotéis resort

Ahmed EL-Badawy Baiomy

92,61 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9786208365318
92,61 €
IVA incluido
Disponible

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Sobre IBD

Existe uma escassez de investigação publicada relativamente aos menus como ferramentas de marketing para os restaurantes de hotéis resort. Poucos estudos se centram na conceção dos menus como ferramenta de vendas, embora vários salientem o papel dos empregados de serviço como ferramentas de marketing para os menus dos restaurantes. Da mesma forma, poucos estudos se centram nos menus online e na sua eficácia em influenciar os processos de decisão dos potenciais clientes, embora vários mostrem que os menus podem ser publicitados através de vários canais de marketing, por exemplo, jornais. Este livro investiga os menus como ferramentas de marketing para restaurantes de hotéis resort através de factores relacionados com os menus (MRFs): descrições dos itens do menu; variedade do menu; design do menu.

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Otros libros del autor

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