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Media, Organizations and Identity

Media, Organizations and Identity

Lilie Chouliaraki

66,59 €
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Editorial:
Springer Nature B.V.
Año de edición:
2009
Materia
Estudios mediáticos
ISBN:
9781349353903
66,59 €
IVA incluido
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Sobre IBD

The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media.

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    The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This volume provides a new perspective into the interrelationships between media and organizations across three dimensions: Media as Business, Media in business and Business in the media. ...
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