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Media Management

Media Management

Ann Hollifield / George Sylvie / Jan LeBlanc Wicks

161,62 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Prensa y periodismo
ISBN:
9781138901025
161,62 €
IVA incluido
Disponible

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Sobre IBD

Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today’s media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases provide real-world scenarios to help students anticipate and prepare for experiences in their careers.

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Otros libros del autor

  • Media Management
    Ann Hollifield / George Sylvie / Jan LeBlanc Wicks
    Media Management: A Casebook Approach highlights critical skills and responsibilities for managers in today’s media organizations. Using media-based cases that promote critical thinking and problem-solving, this text addresses topics of key concern for managers: diversity, group cultures, progressive discipline, training, and market-driven journalism, among others. The cases pr...