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Media Management and Economics Research in a Transmedia Environment

Media Management and Economics Research in a Transmedia Environment

Alan B. Albarran

301,62 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2013
Materia
Estudios de comunicación
ISBN:
9780415818155

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This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.

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