LIBROS DEL AUTOR: alan b albarran

3 resultados para LIBROS DEL AUTOR: alan b albarran

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  • The Media Economy
    Alan B. Albarran
    This fully updated third edition analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. ...
    Disponible

    139,65 €

  • Media Management and Economics Research in a Transmedia Environment
    Alan B. Albarran
    This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents th...
    Disponible

    98,73 €

  • The Social Media Industries
    Alan B. Albarran
    This volume provides a timely and innovative look at the business aspects of social media. Examining social media in both descriptive and analytical ways, the chapters included herein present an overview of the social media industries, considering the history, development, and theoretical orientations used to understand social media. It is intended for scholars, researchers, an...
    Disponible

    85,31 €