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Media aziendali e sport

Media aziendali e sport

Ekaterina Ostapenko

48,51 €
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Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Sociedad y cultura: general
ISBN:
9786208699888
48,51 €
IVA incluido
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Sobre IBD

La ricerca è stata condotta presso il Dipartimento di giornalismo e letteratura straniera dell’Istituto di giornalismo dell’Università statale bielorussa, sotto la guida del professore associato Boris Zaleski. L’articolo studia la stratificazione tematica dei materiali sulla National Hockey League e sul club Pittsburgh Penguins nei mass media aziendali. Con l’aiuto della descrizione e della differenziazione tematica delle pubblicazioni sulla lega, analizzando gli approcci del sito web aziendale ai temi della formazione e dello sviluppo del club di hockey, viene esaminato lo stato del lavoro del servizio stampa. Vengono analizzate le differenze nella copertura di temi di attualità del funzionamento del club di hockey nei media aziendali americani e bielorussi, e vengono elaborate raccomandazioni pratiche per migliorare la componente informativa dello sviluppo del club di hockey bielorusso 'Dynamo-Minsk'.

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