Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Ventas y marketing > Mechanism Design and Its Application in Management Science
Mechanism Design and Its Application in Management Science

Mechanism Design and Its Application in Management Science

Yu Wang

60,37 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9783836486415
60,37 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)

I utilize a mechanism design framework to show that the current most popular practice in the timeshare exchange industry can be greatly improved without a tremendous change in their fundamental systems. By focusing on the ten-billion dollar timeshare industry and proposing a superior mechanism to improve its operation, the research has signi­ficant substantive implications. At the same time, from the theoretical perspective, the research extends the literature on one-sided matching to cases where supply of resources is dynamic and resources can be stored. I also study the theoretical relationship between two impor­tant matching mechanisms: Top Trading Cycles (TTC) mechanism and Top Trading Cycles and Chains (TTCC) mechanism. I show that given a specific chain selection rule of TTCC, it can be reduced to TTC. How­ever, this applies to only one special case and do not generalize to cases where other types of chain selection rules are used. Given the obvious link between the mechanism design work and the business systems that we observe in the marketplace, one of the potential contributions of my research is to encourage mechanism design study in management science.

Artículos relacionados

  • Websites That Work
    Paul J Scott
    Why do so many business owners pour time and money into their websites and get so little in return? Usually, it’s because they aren’t focusing on the right strategies. They waste resources chasing the wrong metrics, and don’t know how to turn views and other forms of engagement into sales. They know they need to find customers online to stay competitive, but aren’t sure how. Ge...
  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Inter-Organizational Trust for Business-To-Business E-Commerce
    Pauline Ratnasingam
    ...
  • Contemporary Research in E-Marketing, Volume 1
    Sandeep Krishnamurthy
    ...
  • The Experience Effect for Small Business
    Jim Joseph
    As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strat...
  • Marketing Campaign Development
    Mike Gospe
    This book is a practical, pragmatic 'how to' book designed for hi-tech marketing operations, regional, and corporate marketing leaders at every level. This unique book takes you step-by-step through the disciplined, yet practical, process of architecting truly integrated marketing communications plans that work. In it, you fill find a prescription for building a successful, rep...
    Disponible

    27,98 €

Otros libros del autor