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Measurement and Research Methods in International Marketing

Measurement and Research Methods in International Marketing

 

220,21 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
2011
Materia
Ventas y marketing
ISBN:
9781780520940

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  • Librería Samer Atenea
  • Kálamo Books
  • Librería Elías (Asturias)
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
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Sobre IBD

Addresses issues pertaining to measurement and research methodology in an international marketing context. This title also addresses a range of subjects including response-bias in cross-cultural research, problems with cultural distance measures, and construct specification. It focuses on the development and application of novel research methods.

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