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Masters of Advertising Copy (RLE Marketing)

Masters of Advertising Copy (RLE Marketing)

J. George Frederick

94,17 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Empresa y gestión
ISBN:
9781138995697
94,17 €
IVA incluido
Disponible

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Sobre IBD

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

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