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Mastering International Trade

Mastering International Trade

Chris Marshall

60,12 €
IVA incluido
Disponible
Editorial:
Bloomsbury Publishing plc
Año de edición:
2003
Materia
Economía internacional
ISBN:
9780333994610
60,12 €
IVA incluido
Disponible

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Sobre IBD

This title provides a practical and hands on approach to exporting/importing, and deals with the issues international companies need to understand if they are to succeed trading overseas. It examines basic marketing concepts and tools, the importance of research to identify and evaluate potential markets, and the strategies that can be used to assist companies in penetrating these markets.

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