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Marktsimulation und Absatzprognose in der Automobilindustrie

Marktsimulation und Absatzprognose in der Automobilindustrie

Markus B. Hofer

90,55 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824477821
90,55 €
IVA incluido
Disponible

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Sobre IBD

Markus B. Hofer kombiniert verschiedene Methoden und Datenquellen und entwickelt ein Prognosesystem zur optimalen Erstpreispositionierung und zur Absatzschätzung. Sein Multi-Source-Prognosekonzept berücksichtigt neben dem auf Präferenzdaten basierenden Simulationsmodell auch historische Absatzzahlen, die zukünftige Produktpolitik sowie die erwartete Marktentwicklung im betrachteten Segment.

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