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Marktsegmentierung in der deutschen Unternehmenspraxis

Marktsegmentierung in der deutschen Unternehmenspraxis

Carsten Rennhak / Tobias Kesting

77,54 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2008
Materia
Ventas y marketing
ISBN:
9783834908315
77,54 €
IVA incluido
Disponible

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Sobre IBD

Tobias Kesting und Carsten Rennhak rücken den Stellenwert von Segmentierungen, das Vorgehen bei der Ent¬wick¬lung und Umsetzung von Segmentierungs¬kon¬zep¬ten sowie die je¬wei¬ligen He¬raus¬forderungen, denen sich Unter¬neh¬men bei der Marktseg¬men¬tie¬rung gegen¬über¬sehen, in den Mittelpunkt ihrer Untersuchung.

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