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Marktsegmentierung für Industriegütermärkte

Marktsegmentierung für Industriegütermärkte

Paul Ammann

21,32 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9783658356323
21,32 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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  • Librería Proteo (Málaga)
Sobre IBD

​Einleitung.- Das Kaufverhalten industrieller Kundenunternehmen.- Marktsegmente bilden.- Marktsegmente auswählen.- Marktsegmente bearbeiten.- Die „Goldenen Regeln der Marktsegmentierung'.

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