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Marktorientierung durch das Internet

Marktorientierung durch das Internet

Mark Grether

102,65 €
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Editorial:
Springer Nature B.V.
Año de edición:
2003
Materia
Ventas y marketing
ISBN:
9783824478620
102,65 €
IVA incluido
Disponible

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Sobre IBD

Auf der Basis der wissenschaftlichen Literatur zum Organisationalen Lernen und zum Wissensmanagement untersucht Mark Grether, welche Teilprozesse im Rahmen der marktorientierten Informationsaufnahme, -weiterleitung, -verarbeitung und -speicherung abzuwickeln sind, und zeigt, dass eine Veränderung der Unternehmenskultur sich nur indirekt, nämlich über die Beeinflussung des Verhaltens der Mitarbeiter, erreichen lässt.

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