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Marktorientiertes Management in Wachstumsunternehmen

Marktorientiertes Management in Wachstumsunternehmen

Susanne Christine Claas

90,98 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2006
Materia
Ventas y marketing
ISBN:
9783835004542
90,98 €
IVA incluido
Disponible

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Sobre IBD

Susanne Claas analysiert, wie in Wachstumsunternehmen die Marktorientierung sichergestellt werden kann, und zeigt, dass ein starker Zusammenhang zwischen der Gestaltung des Managements und dem marktorientierten Verhalten von Wachstumsunternehmen besteht. Als besonders wichtige positive Einflussfaktoren erweisen sich die Aufnahme marktbezogener Inhalte in die Planung, die Betonung der Marktorientierung durch das Management und die marktorientierte Gestaltung des Personaleinsatzes.

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