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Marketingmanagement der Beratungsunternehmung

Marketingmanagement der Beratungsunternehmung

Kurt Jeschke

96,13 €
IVA incluido
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Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783824491360
96,13 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Auf der Grundlage einer umfassenden Diskussion theoretischer und empirischer Ergebnisse der betriebswirtschaftlichen Beratungsforschung entwickelt Kurt Jeschke mit Hilfe aktueller Forschungsansätze der Marketingtheorie einen konzeptionellen Rahmen für das Marketingmanagement der Unternehmensberatung.

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