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Marketingkampagnen effizient managen

Marketingkampagnen effizient managen

Bernd Hoffmann / Jörg Neumann / Thomas Dold

72,64 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2004
Materia
Ventas y marketing
ISBN:
9783528058548
72,64 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Eine systematische Einführung in das Thema Kampagnenmanagement und seine Integration in das operative Customer Relationship Management. Sie möchten noch mehr Kunden gewinnen und dauerhaft für Ihre Angebote, Produkte und Dienstleistungen interessieren? Sie wollen dies möglichst kostengünstig und effizient tun und Ihre Marketingkampagnen IT-gestützt planen und realisieren? Das Buch zeigt wie es geht. Mit Beispielen, Kosten/Nutzen-Aspekten - und worauf Sie achten sollten, wenn Sie den Einsatz von Kampagnenmanagement-Systemen in Erwägung ziehen.

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