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Marketing to the Ageing Consumer

Marketing to the Ageing Consumer

D. Stroud / K. Walker

60,28 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9781349350957
60,28 €
IVA incluido
Disponible

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Sobre IBD

Understand the impact of a global ageing population on how products are bought, and the effect this has on how to market and advertise these products and services to the older generation of consumers. Contains models for companies to evaluate the success of their own strategies, with tools for improving their age-friendly marketing campaigns.

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