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Marketing-Theorie

Marketing-Theorie

Alfred Kuß

53,78 €
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Editorial:
Springer Nature B.V.
Año de edición:
2013
Materia
Ventas y marketing
ISBN:
9783658021337
53,78 €
IVA incluido
Disponible

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  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
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Sobre IBD

Im Mittelpunkt des Buches stehen wissenschaftstheoretische und methodologische Grundfragen der Marketingwissenschaft. Daneben stellt Alfred Kuß Wesen und internationale Entwicklung des Forschungsgebietes Marketing dar und gibt einen kurzen Überblick über wichtige Schwerpunkte der Marketingforschung. Das Buch bietet eine knappe und leicht verständliche Darstellung der einzelnen Teilgebiete und hilft, den Einstieg in den Bereich der Marketing-Theorie sowie den Zugang zur entsprechenden internationalen Literatur zu finden. Neu in der 3. Auflage: Der Methodenteil und Wissenschaftstheorie wurden überarbeitet und erweitert.

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