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Marketing the e-Business

Marketing the e-Business

Charles Dennis / Lisa Harris

122,74 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2002
Materia
Empresa y gestión
ISBN:
9780415256018
122,74 €
IVA incluido
Disponible

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Sobre IBD

This useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies.

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