Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Gestión y técnicas de gestión > Gestión: liderazgo y motivación > Marketing, Technology and Customer Commitment in the New Economy
Marketing, Technology and Customer Commitment in the New Economy

Marketing, Technology and Customer Commitment in the New Economy

Harlan E. Spotts

49,76 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2014
Materia
Gestión: liderazgo y motivación
ISBN:
9783319117805
49,76 €
IVA incluido
Disponible

Selecciona una librería:

  • Librería Samer Atenea
  • Librería Aciertas (Toledo)
  • Kálamo Books
  • Librería Perelló (Valencia)
  • Librería Elías (Asturias)
  • Donde los libros
  • Librería Kolima (Madrid)
  • Librería Proteo (Málaga)
Sobre IBD

​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.​

Artículos relacionados

  • Mean Men
    Mark Lipton
    Winner of the 2018 Axiom Award for Business CommentaryThe troubling psychology behind some of America’s most famous menSteve Jobs, Dov Charney, Lance Armstrong, Donald Trump. Each one has reached the pinnacle of American success. Is it because they were ambitious visionaries and talented entrepreneurs? Most Americans would say yes to both. But what else do they have in common?T...
    Disponible

    12,12 €

  • Mitchell Levy on Creating Thought Leaders (2nd Edition)
    Mitchell Levy
    In today’s world where an organization’s prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms...
    Disponible

    23,48 €

  • Responsible Management of Information Systems
    Bernd Carsten Stahl
    ...
  • Outsourcing and Offshoring of Professional Services
    Amar Gupta
    A growing number of companies are opting to perform increasing types of professional services in foreign countries, creating, for some companies, unprecedented opportunities to reduce costs and nucleate strategic relationships, while, for others, representing a major threat to current prosperity. Outsourcing and Offshoring of Professional Services: Business Optimization in a Gl...
  • Computer-Mediated Relationships and Trust
    Linda L. Brennan / Linda LBrennan / Victoria E. Johnson / Victoria EJohnson
    ...
  • Cases on Online Discussion and Interaction
    Discussion, whether in online or face-to-face environments, is central to attaining and disseminating information. Cases on Online Discussion and Interaction: Experiences and Outcomes contains examples of online discussions in a variety of contexts and for a variety of purposes, allowing readers to understand what is likely to facilitate discussion online, what is likely to enc...

Otros libros del autor

  • Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty
    Harlan E. Spotts
    ​​This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the issues, trends, and advances associated with current marketing theories and practi...
    Disponible

    209,78 €

  • Creating and Delivering Value in Marketing
    Harlan E. Spotts
    ​​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presenta...
    Disponible

    135,75 €

  • Proceedings of the 2002 Academy of Marketing Science (AMS) Annual Conference
    Harlan E. Spotts
    Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentati...
    Disponible

    135,55 €

  • Marketing, Technology and Customer Commitment in the New Economy
    Harlan E. Spotts
    ​This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances associated with current global marketing challenges. Founded in 1971, the Academy of Mark...
    Disponible

    135,83 €

  • Revolution in Marketing
    Harlan E. Spotts
    Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentati...
    Disponible

    68,11 €