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Marketing Strategy

Marketing Strategy

V. Kumar / Vibrant Publishers

85,79 €
IVA incluido
Disponible
Editorial:
Vibrant Publishers
Año de edición:
2024
Materia
Ventas y marketing
ISBN:
9781636513171
85,79 €
IVA incluido
Disponible

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Sobre IBD

'Marketing Strategy: Firm' by V. Kumar delivers a comprehensive exploration into strategies that elevate firm-level performance through focused marketing insights. Designed for business leaders, marketers, and management students, this book dives into real-world cases and practical models to bridge theoretical concepts with actionable strategies. Kumar, an acclaimed expert in marketing, provides frameworks for enhancing market share, building sustainable growth, and aligning firm resources with dynamic market needs. Covering essential topics such as brand positioning, resource allocation, and consumer segmentation, this volume emphasizes the integration of analytics and decision-making to optimize marketing outcomes. With a focus on the firm’s strategic capabilities, readers gain insights into maximizing ROI, innovating in product offerings, and adapting to evolving consumer behaviors. 'Marketing Strategy: Firm' is not just about following trends; it’s about creating a long-term vision that drives organizational resilience and success in competitive markets. Equip yourself with strategies that are research-driven, adaptable, and deeply impactful.

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