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Marketing Strategy for Authors

Marketing Strategy for Authors

Tao Wong

12,55 €
IVA incluido
Disponible
Editorial:
Starlit Publishing
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9781989994481
12,55 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Marketing Strategy for Authors is designed to illuminate the process of developing a marketing strategy as an author in the 21st century. It provides a high level, strategic overview of the components of a comprehensive marketing plan that is flexible, focused and uniquely tailored to an author’s writing career.Organized into a simple and easy-to-understand format, it covers the 4 Ps of Marketing while providing helpful examples and relevant practical applications of marketing theorems. Whether you’re a new author or an established indie author, the book offers insight into the theoretical underpinnings of a winning marketing strategy.Tao Wong is a bestselling independent author of the science fiction and fantasy series the System Apocalypse and A Thousand Li. He has a MSc in Marketing from the University of Manchester and over two decades of marketing experience as a marketing manager and an independent business owner.

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