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Marketing Strategy and Management

Marketing Strategy and Management

Michael J. Baker

125,39 €
IVA incluido
Disponible
Editorial:
Bloomsbury Publishing plc
Año de edición:
2014
Materia
Ventas y marketing
ISBN:
9781137025821
125,39 €
IVA incluido
Disponible

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Sobre IBD

The fifth edition of Marketing Strategy and Management builds upon Michael Baker’s reputation for academic rigor. It retains the traditional, functional (4Ps) approach to marketing but incorporates current research, topical examples and case studies, encouraging students to apply theoretical principles and frameworks to real-world situations.

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