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Marketing Strategies

Marketing Strategies

Malcolm McDonald

170,14 €
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Editorial:
Emerald Publishing Ltd
Año de edición:
1995
Materia
Sociedad y cultura: general
ISBN:
9780080425726

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Sobre IBD

Reflects the key contemporary issues and developments in marketing strategy that face organisations. This work examines a range of changes that are taking place in marketing that both demonstrates the state of marketing technique and provides a glimpse of where marketing is heading.

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