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Marketing sostenibile

Marketing sostenibile

Monjit Roy

89,76 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786206803027
89,76 €
IVA incluido
Disponible

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Sobre IBD

Questo libro fornisce una guida completa al marketing sostenibile, offrendo spunti e strategie pratiche per le aziende che intendono allineare le loro pratiche di marketing agli obiettivi di sostenibilità. Con la crescente preoccupazione per l’ambiente e lo spostamento delle preferenze dei consumatori verso scelte eco-consapevoli, le aziende devono adattarsi al panorama in evoluzione incorporando la sostenibilità nelle loro strategie di marketing.Il libro inizia definendo il marketing sostenibile ed esplorando l’importanza di allineare le pratiche commerciali con i valori ecologici dei consumatori. Approfondisce le caratteristiche dei consumatori eco-consapevoli e il modo in cui le aziende possono creare un branding verde che risuoni con loro. I capitoli successivi si concentrano sullo sviluppo di prodotti eco-compatibili, sull’utilizzo di strategie di marketing sostenibile attraverso canali digitali e tradizionali e sulla trasparenza per evitare accuse di green washing.

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