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Marketing (RLE Marketing)

Marketing (RLE Marketing)

Arnold K. Weinstein

92,28 €
IVA incluido
Disponible
Editorial:
Taylor & Francis Ltd
Año de edición:
2015
Materia
Empresa y gestión
ISBN:
9781138980518
92,28 €
IVA incluido
Disponible

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Sobre IBD

Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

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