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Marketing quantitatif

Marketing quantitatif

Safia Benmehdi

92,29 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Ventas y marketing
ISBN:
9786203447019
92,29 €
IVA incluido
Disponible

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  • Librería Samer Atenea
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Sobre IBD

Comment anticiper les ventes d’un nouveau produit ? Planifier efficacement une campagne marketing ? Analyser un conflit concurrentiel ? Optimiser l’attente des clients dans un service ?Cet ouvrage propose une réponse claire et rigoureuse à ces questions clés grâce à l’usage maîtrisé des méthodes quantitatives appliquées au marketing. À travers quatre chapitres structurés et illustrés par des cas concrets, il expose :• Les techniques de prévision des ventes• La planification des actions marketing à l’aide de la méthode CPM• La théorie des jeux pour analyser les interactions stratégiques• La modélisation des files d’attente pour améliorer la qualité de serviceDestiné aux étudiants en marketing, aux chercheurs en sciences de gestion, ainsi qu’aux professionnels et décideurs, ce livre offre une synthèse pédagogique, rigoureuse et appliquée. Il s’appuie sur des exemples concrets, des exercices corrigés et une interprétation managériale systématique, afin de faciliter la transposition des méthodes dans la réalité organisationnelle.

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