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Marketing Public Policy

Marketing Public Policy

Basskaran Nair

268,41 €
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Editorial:
Taylor & Francis Ltd
Año de edición:
2018
Materia
Empresa y gestión
ISBN:
9781138559967

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Sobre IBD

This book fills a much-needed gap in the existing literature on public policy by fusing complexity theories with communication practices (where behaviour is a unit of analysis). The book aligns with the behaviourial foundations of policy making and goes further by exploring the what, why and how.

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