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Marketing Planning & Strategy

Marketing Planning & Strategy

John Dawes

206,10 €
IVA incluido
Consulta disponibilidad
Editorial:
Sage Publications
Año de edición:
2021
Materia
Ventas y marketing
ISBN:
9781529760125

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This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank.

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  • Marketing Planning & Strategy
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    This new book guides you concisely through the marketing planning process from start to finish, drawing on examples from large brands like Ikea and Krispy Kreme to digital start-ups like Starling Bank. ...
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